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AI / SaaS / SEOUnder NDA

AI-Powered SEO Command Center

AI-Powered SEO Command Center is a full-stack SaaS platform featuring a two-phase Server-Sent Events (SSE) AI streaming pipeline, a 100-point deterministic SEO scoring engine, Google OAuth 2.0 lifecycle management for GSC and GA4, and multi-versioned public REST APIs.

Engagement
Company project · NDA
My Role
Full stack engineer
Platform
Web (SaaS)
Market
SEO & content teams
Technologies Used
  • Next.js 15
  • NestJS
  • Google APIs
  • OpenAI

Built under NDA — client data and source code remain confidential, so details are intentionally limited.

SEO command center dashboard showing page audit scores
Key Project Metrics & Achievements
100-PointClient-side category scoring engine
2-PhaseCore & extended SSE AI streaming pipeline
100+Pages audited & optimized in bulk

The Challenge

Content teams and SEO professionals lacked a unified platform to audit site health, manage on-page SEO at scale, and generate metadata with AI — while maintaining real-time sync with Google Search Console and Google Analytics 4. Existing solutions were either too generic or required manual workflows across disconnected tools. The challenge was building a single platform to crawl and score 100+ page factors, stream AI-generated SEO optimizations in real time, and connect directly to Google's APIs.

The Solution

We architected a full-stack SEO Command Center using Next.js 15 (App Router, Zustand, React Query, Recharts) and NestJS (21+ REST endpoints, Mongoose ODM). It includes a two-phase SSE streaming pipeline for AI metadata generation with 4 fallback JSON parsers, a 100-point 9-category client scoring algorithm, Google OAuth 2.0 with auto-token refresh, and a composite MongoDB store with 20+ sub-schemas.

ENGINEERING EXCELLENCE

Key Features Delivered

Engineered from scratch with clean code, scalable architecture, and strict attention to performance.

Two-Phase SSE AI Streaming Pipeline

Core phase streams meta titles, descriptions, and keywords, while extended phase generates JSON-LD structured data with credit reservation and 4 JSON extraction fallbacks.

100-Point Category Scoring Engine

Deterministic scoring algorithm evaluating content across 9 weighted categories (Basic, Content, Open Graph, Technical, Image, Robots, Social, Advanced) with actionable feedback.

Google OAuth 2.0 & Live GSC/GA4 Sync

Full Google OAuth integration for Search Console and GA4 with auto-token refresh on expiry, site property discovery, and secure token storage.

Composite 20+ Sub-Schema Data Model

Mongoose `SeoObject` schema housing Open Graph, Twitter Cards, JSON-LD, local SEO, video SEO, breadcrumbs, redirects, and verification tags.

Multi-Versioned REST API

Public V1/V2 endpoints with field-level merge resolution (item → collection → fallback priority) and programmatic XML/JSON sitemap generation.

Bulk Template & Quick-Fix Actions

Scalable optimization tools allowing content managers to apply bulk metadata templates and automated AI quick-fixes across 100+ pages simultaneously.

MEASURABLE OUTCOMES

The Business Impact

The SEO Command Center consolidated auditing, metadata writing, AI streaming, and live Google search performance analytics into a single workspace.

  • Accelerated SEO optimization cycles from hours to seconds via streaming AI metadata generation
  • Eliminated context switching by merging on-page auditing, AI copywriting, and GSC/GA4 performance data
  • Ensured analytics freshness through automated Google OAuth token lifecycle management
  • Scaled page auditing to 100+ URLs via bulk template application and AI-driven quick fixes
AI-Powered SEO Command Center — results screen
LET'S WORK TOGETHER

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